OBEY CLOTHING

For Spring 2026, OBEY and French shoemaker Paraboot join forces for the very first time on the Montana and a limited range of premium apparel. Counterculture meets craftsmanship.This unison arises from shared legacies of sticking true to ethos over time. Leaving a print amidst the noise.The core of this capsule is the Montana, a charming nod to 1970s climbing shoes. On a canvas of premium pebbled-leather, OBEY has embossed the tongue with the Icon Face – a bold symbol of counterculture devised by OBEY-founder and artist/activist Shepard Fairey. A subtle chartreuse-hue serves as accent stitching, an ode to the rugged Chartreuse mountains that rest across from the Paraboot factory in France.The premium line of apparel lends itself to aesthetics of American baseball, with a contemporary touch of French flair. The ‘Bochy Embroidered Shirt’ is a button-up striped shirt with Paraboot embroidery and an OBEY-branded woven label. The piece takes its name from Bruce Bochy, an American-French baseball manager.“Krank” is an old slang term that denotes a passionate, eccentric and often noisy baseball fan. It made sense to embody this energy into the heavyweight printed ‘Kranks Tee’.The Lanceur pant (French for ‘pitcher’) is a straight-leg pleated cotton trouser which links the capsule all together.‘Noiseless Ascent’ is the campaign that director Martin Malnoë brought to life for this collaboration. Set in the depths of the Paraboot factory, he takes cues from OBEY’s visual language and the No Wave avant-garde music and art movement of 1970s New York.Bright glares and industrial cacophony crescendo into audio-visual harmony, a vessel for the resilience of Paraboot craftsmanship and punk attitude of OBEY. The collaboration is available now online in the EU and North America and at select retailers worldwide.