/ Adopt-a-Pet

The pet overpopulation crisis results in over 4 million adoptable animals being killed each year in the U.S., for no fault of their own.  It is for this reason that ADOPT is the latest Obey Awareness project for Shepard and Obey Clothing: to spread the word about the importance of saving a life by adopting. is North America’s largest non-profit pet-adoption web service, dedicated to ending the killing of adoptable animals in shelters.  Over 7,500 animal shelters and pet rescue organizations rely on’s programs to help them find homes for the dogs, cats, rabbits, birds, small animals, horses, and other pets in their care.

Tragically, our nation’s already overcrowded shelters are getting hit ever harder as a result of the economic downturn, with record numbers of people relinquishing family pets.  Sadly, it’s these loyal animals that are paying the ultimate price.’s small team of dedicated pet-loving employees work around the clock to get these animals saved and into loving homes.

Combining grassroots outreach with old-school mainstream marketing, spreads the message about the importance of pet adoption in a variety of ways.  On the website, potential adopters across North America can see descriptions, photos, and video of pets awaiting adoption at their local shelters.  Adopters can also sign up to be notified via email when a new pet matching their search criteria enters a shelter in their area and is added to  In addition to finding a pet to adopt, visitors can sign up to volunteer at their local shelter or rescue group.

Lead by example and save a life at